I build the consumer side of founder-led brands.

I turn founder-led products into brands people love — and buy. Fifteen years in, I build the brand, the demand engine, and the team behind it.

Let’s talk → See ways to work

Fifteen years, mostly on the operator’s side of the table.

Harry’s✶Function of Beauty✶Extra✶Fi✶GUNNER

A career told in eras.

Agency Era

2011–2013

BPCM.

Global PR agency — fashion, beauty & lifestyle.

Built my network.

Harry’s intro happened.

2011 · Moved to NYC

Hair-care era

2013–2021

Harry’s & Function of Beauty.

Built + scaled early DTC challengers.

Launched products + markets.

Expanded into retail.

Fintech era

2021–2022

Extra.

New category — first of its kind product.

App + service as a solution.

Scaled quickly.

2021 · Moved to Nashville

Pet era

2023–2026

Fi & GUNNER.

Owned brand + growth.

Family-owned, privately funded.

2026 · Vanderbilt Owen Executive MBA

The next era

Beyond

Drawn to products & solutions that make life a little better…

Pick the depth that fits the moment.

✶ question✶ challenge✶ crossroads✶ opportunity✶ launch

Not sure which one? That’s exactly what a first call is for.Ad-hoc and one-off projects are welcome too.

A Tactical Thirty
30 minutes

A focused marketing question, worked all the way through. A launch you’re sizing up, messaging that isn’t landing, a channel that needs a second set of eyes. Think of this more like a gut check or initial chemistry session.

A Working Hour
60 minutes

Let’s dig deeper into a scenario, question or opportunity — scaling the team, brand, or product; retail partnerships; market expansion; channel mix; PDP reviews; the content flywheel. Bring a question, let’s work through it together.

Brand Audit
~1 week

An outside read on your brand — positioning, voice, and visual identity — mapped against 2–3 competitors: how you’re showing up, who’s talking about you, and where the overlooked opportunities are. Delivered as a digestible framework with prioritized, action-oriented next steps.

Persona & Voice Kit
~1–2 weeks

I mine your real customer data — reviews, surveys, social — into two evergreen, on-brand resources that speed up copywriting for internal teams and outside partners: a Customer Persona and a Brand/Founder Voice Kit. Ex: Persona Kit drives PDP refreshes, ad angles, email copy. Optional plus-up: I build and integrate a custom skill or agent your team can run itself.

Email + SMS Audit
~1–2 weeks

Map lifecycle messaging and touchpoints — segmentation, flows, triggers and revenue you’re leaving on the table — with a prioritized list of what to fix first.

Content Engine
~2 weeks

A one-time build for brands that have the players but need a little extra bandwidth to create and implement a system. I map your themes → channels → a 60/90-day content calendar you can run yourself. Handed off, ready to go.

Fractional / Interim Marketing Leadership
Let’s talk · retainer

Senior marketing leadership without the full-time hire. I step in to own the strategy and drive the execution through a gap, a transition, or a build — shaping priorities with you, month to month.

Curious where a fresh perspective could take you next?

Let’s find out.

Email me → LinkedIn