About
Operator first, advisor second. I’ve carried the team, the budget, and the messy middle — and I keep coming back for more…
I’ve spent fifteen years figuring out how to make people give a sh*t about something — razors, custom shampoo and skincare, a debit card that builds credit, and lately, very good gear for dogs. Right now I’m somewhere past the hair-care era, through a fintech era, and deep in the pet era.
Founders bring me in when the marketing needs more muscle — momentum to push through to the next stage, an outside perspective, and systems that flex as you grow. I set the strategy and build it right alongside your team. I care a lot about getting the details right and having fun while doing it.
These days I’m in Nashville by way of ten years in New York, freshly out of an Executive MBA at Vanderbilt, with strong opinions about brand, customer journeys, and what makes an experience worth clicking on or going to IRL.
I earned my stripes at a fashion, beauty, and lifestyle PR agency, then led global comms at Harry’s while the team went from 15 people to 600. I was the first Communications Director at Function of Beauty — 20-plus launches, ten awards, and a leap from the internet into 1,800 Target doors. I built the communications function for Extra, a debit card that helps people build their credit, led PR and brand storytelling at Fi, and owned the whole marketing equation — brand and growth — at GUNNER.
Different products, same challenge: figure out who it’s for, why they’ll care, and how to reach them without degrading what makes it special.
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If you’re building something and want a partner who’ll set the strategy and then actually go do it with you, let’s connect.